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HONDA
How Much Can You Fit In the All New Honda Fit?
A fun and integrated campaign showing all the fun things you can fit in the all new 2015 Honda FIT.
The name of the product gave us the idea!
What can you fit in a FIT?
How much can you fit in a FIT?
Well, with this fun campaign we showcased a bunch of fun answers to that question in all kinds of mediums (OOH, digital, social, and online).
This is the case study video.
This is a little video showcasing what we did on HONDA's website promoting the new FIT.
We were asked to create a 60-second TimePlay experience to connect to the broader mass campaign. One of our spots, featuring indie band Born Ruffians, provided the perfect inspiration. There were a few more tweaks that had to be made, but this video shows the last version of the game that exists.
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